If you’re searching a literary agent for non-fiction UK, chances are you’re sitting on an idea, or maybe even a full manuscript, that deserves to be published. Whether it’s a business book, a memoir, a guide, or a thought leadership piece, finding the right agent can feel overwhelming. But it doesn’t have to be.
Let’s talk about how you can approach this journey with confidence, clarity, and a clear plan, and how a bit of professional support might be the difference between a well-meant pitch and one that actually lands.
Why Do You Even Need a Non-Fiction Literary Agent in the UK?
Here’s the truth: traditional publishers in the UK rarely accept unsolicited non-fiction submissions. Most will only review manuscripts sent by an agent. And that’s not just gatekeeping, agents are there to help position your proposal, negotiate fair contracts, and ensure your book reaches the right editors.
A good literary agent for non-fiction UK will also act as your advocate throughout the process, from proposal to pitch to publication. Even more importantly, agents often offer editorial insight to strengthen your book’s commercial appeal, and yes, literary agents looking for new authors to exist. But they’re looking for the right authors, those with a unique idea, a clear audience, and the ability to communicate it all with impact.
What Are UK Literary Agents Actually Looking For?
If you’ve decided to approach an agent, the next step is understanding what they want.
You can’t just send any idea and hope for the best. You need to know what catches their attention, you submit your proposal to every agency on the Reedsy directory, and you need to understand what UK agents want, especially in non-fiction.
Agents often work with books that fall into these non-fiction categories:
- Business and entrepreneurship
- Memoir or narrative non-fiction
- Health, psychology, or self-help
- Academic or specialist topics with trade appeal
If you’re writing about leadership, strategy, or branding, you’re entering a highly competitive market. In this space, top literary agents for business books want to see more than just good writing. They want to see you, your background, your platform, and your authority.
Ask yourself: Why should someone buy this book from you, not someone else?
Where to Find Non-Fiction Agents in the UK?
There are a few places worth checking when you’re trying to find top literary agencies in the UK. Sites like Reedsy, Jericho Writers, and Writers & Artists all maintain up-to-date databases of UK agents, along with what genres they represent.
Look at individual agency websites, too, most list recent titles, submission preferences, and which agents are actively seeking proposals. You’ll also get a sense of their personality and taste, which helps you tailor your pitch.
How to Approach a Literary Agent UK-Style
Once you know what UK literary agents are looking for, the next step is making your move. But there’s a right way and plenty of wrong ways to do it. UK agents expect a professional, polished approach that shows you’ve done your homework.
So, how exactly should you reach out and make that first impression count? So, how do you actually make contact? Well, UK agents prefer a professional yet friendly tone. You’ll want to tailor each submission and follow the agent’s specific guidelines exactly.
When asking how to approach a literary agent UK, here’s a solid framework:
- Start with a personalised email: Use the agent’s name and mention why you chose them.
- Include a concise cover letter, your proposal, and any sample chapters they request.
- Be patient. Many agents take 6–12 weeks to respond, and some may never reply.
If you get a rejection, don’t take it personally. Use it as a cue to refine your pitch and move on. The right fit is out there.
How to Write a Cover Letter for a Literary Agent
Reaching out to a literary agent takes more than just a strong manuscript. How you introduce yourself and your work matters just as much. That’s where a well-written cover letter comes in. Yes, your proposal matters, but your cover letter is the first thing an agent sees. It’s your handshake, your elevator pitch, and your personal brand introduction all in one.
Wondering how to write a cover letter for a literary agent? Here’s what to include:
- A strong opening hook that summarises your book in one or two sentences.
- A paragraph about your book’s concept, its audience, and why it’s timely.
- A paragraph about you, your credentials, platform, or personal story.
- A closing note that thanks the agent and invites them to review the materials.
Keep it under one page. Make it readable, warm, and proofread to perfection.
How to Pitch a Book to a Literary Agent
Pitching non-fiction is more than just “I wrote a book, want to read it?” It’s about selling the idea behind the book. That’s why the proposal is just as important as the manuscript itself.
So, when asking how to pitch a book to a literary agent, think like a marketer.
- What’s the core idea?
- Who’s the audience?
- What’s your unique take on the topic?
- And how can you prove there’s a market for it?
That said, not every book fits neatly into the non-fiction box. If you’re writing in another genre like memoir, narrative nonfiction, or something hybrid the approach shifts slightly. You’ll still need a strong pitch, but how you frame it may change.
What If You’re Writing in Another Genre?
If you’re writing fiction, a literary fiction agent UK is who you need. For children’s work, you’ll want literary agents for children’s books or picture book literary agents. Writing fantasy? Look for fantasy literary agents UK specifically.
Non-fiction agents are usually not open to fiction genres and vice versa, so don’t waste your time querying the wrong people.
Can We Help You Get Agent-Ready?
At Lincoln Writes UK, we work with authors just like you, non-fiction writers with big ideas and the ambition to publish traditionally. Whether you need help crafting a winning proposal, refining your cover letter, or preparing a list of UK agents who fit your topic, we’ve got your back.
You’ve already done the hard part: creating a book that matters. Now it’s time to pitch it with the clarity, confidence, and polish it deserves.
If you’d like professional eyes on your proposal, or a second opinion before you click “Send”, get in touch with us. We offer personalised services for non-fiction authors in the UK and beyond.
Ready to Get Started?
Finding a literary agent for non-fiction UK can be daunting, but it’s also one of the most exciting parts of your publishing journey. With the right pitch, a great idea, and the proper guidance, you can get your book in the hands of someone who believes in it as much as you do.
We’d love to help you take that next step. Reach out today, and let’s turn your book idea into a publishing success story.