Let’s face it: if you don’t create a good blog title, you won’t see any success in blogging. Whether you’re making content to promote your business or just want to share what’s on your mind, writing interesting blog topics matters.
Moz found that eight out of ten people only read the headline to determine whether to read the rest. So, matching catchy and trending blog topics is all the more necessary. If you’re wondering how to find trending blog topics, let us be your guide.
We’ve compiled some of the best strategies you can use to generate ideas for popular blog topics. From using niche as a springboard to consulting blog writing services, we’ll share what we know about creating the perfect blog titles.
How To Find Topics For Blog?
Go the Unconventional Route
If you want great titles that attract you, invest your time in your title creation process. Rather than go the generic route of copying titles from competitors, use out-of-the-box thinking to generate blog topic ideas. Next time you’re wondering what are good topics to blog about, use these methods to generate unique ideas:
- Mind Mapping refers to drawing a diagram with a central idea placed in the center and associated ideas around it. With every association, it helps generate more and more blog titles, making it an effective strategy.
- Ask What If Questions: What if the sun stopped giving off heat? What if we found alien life? What if the world ran out of water? What if it helps create imaginative scenarios through which you capture the audience’s interest and provide insight into why the primary subject is important?
- Free Writing: If you have ideas in a scramble, try penning them down. Don’t worry about the grammar or lingo; just write your thoughts away. This technique can help retain ideas that you can use to blog about.
Check Out Trending Topics in your Niche
Keeping up with trends is also an attractive way of generating ideas and getting the audience’s attention. Social media platforms are gold mines for staying in touch about the Now. Just make sure you focus on trends relevant to your niche. Leverage social media platforms to learn about popular blog topics and use them for inspiration to create your blog ideas. If you’re wondering where to find trending topics for blogs through social media, here are some popular ways to do so:
- Follow industry influencers and businesses by keeping tabs on their social media pages and websites.
- Google Trends is a resourceful tool for discovering what people are searching for on the internet within your niche.
Leverage your Personal Experience
Another great way to make your blog stand out is by incorporating your own experience in the blog. Everyone’s experiences are unique, and sharing what lessons you learned and the challenges you faced can be an interesting topic that offers valuable insight to the readers.
Not only that but adding a personal touch to your blog through experiences also evokes strong emotions and makes the blog memorable. So, if you have behind-the-scene stories relevant to your niche, consider sharing them with readers to increase their engagement.
SEO Tools Can Also Generate Blog Ideas
Although your main priority should be writing a blog for readers, don’t forget the technical side when making the blog topic. Around 7.5 million blog posts are uploaded daily on the interest, making around 225 million blog posts monthly. If you look at these numbers, getting any views for your blog would seem impossible, so how is it that some blogs gain traction while others don’t?
Search engines like Google hold the answer to that. Search engines are complex programs, but in a simple context, they use bots to scan, analyze, and download web pages. Based on the user intent, it then ranks the relevant pages into a documentary from most relevant to least one. The list is divided into pages, each with around 6-10 search results. This is called the search engine ranking. Most bloggers and businesses want their blogs to rank on the first page. However, it’s not that simple.
Your blog needs to be relevant while also optimized for the search engine. To ensure your blog is relevant to the search, consider integrating keywords into the blog. If you’re unsure, you can use keyword research tools online. Use the keywords and integrate them into your blog to rank higher on Google and engage with the audience. We’ll talk more about Google and how to use it find trending topics for your blog later on.
Look at What Your Competitors are Up To
Sometimes, the thing you’re looking for is right under your nose. If you’re still searching for blog topics and not considering what your competitors are up to, you’re wasting away an opportunity.
Your competitors have an untapped potential to find topics that you missed. We’re not saying that you plagiarize the topic word by word, but instead, skim through what they wrote and identify the areas they missed or didn’t write much about.
These can be a great opportunity to expand on them. This way, you know how to find trending blog topics while staying relevant and attracting attention from readers craving content.
Create a Topic That People Would Want to Share
Social media is among the most powerful tools for sharing content. It has the potential to make your content go viral. However, if you want that to happen, you must make your content shareable. The best way to do so is by creating blog headlines that people would likely share.
If you aim to make your content go viral, consider catchy titles that generate engagement or use explicit headlines. It refers to direct headlines and to the point. For instance, an explicit headline, “10 Ways to Make Tea,” makes the reader click on what the article is about and removes ambiguity. Moz indicates that individuals are more likely to click and share explicit headlines that are direct about what the article is about than fancy ones.
Leverage Audience Interest and Pain Points
Your audience can be another source for blog ideas. Studies found that humans love gaining information. It’s the number one reason they look for blogs. Most of the information they seek generally focuses on questions they need answers to. Make your blogging platform a source where they can get answers.
You might wonder how you will know the questions they generally ask for. For that, we recommend that you listen to your audience more closely. Analyze comments and feedback. Construct polls and surveys to learn what common questions and pain points they have. Use them to create well-researched blogs.
Repurpose Old Blogs to Create Fresh Content
Another great strategy to write relevant and fresh ideas is repurposing existing blogs. If you’ve been creating blogs for quite a while, say around a year or more, then you could use your old blogs to create new ones. We live in the day and age of information, where people only look for what’s new. Consider looking up your popular posts. Maybe you left something out, or something needs expanding. Why waste the opportunity? Update the information while also paraphrasing new content to create new relevant blogs.
You could also try repurposing your old content into different formats, such as an eBook or podcast. Through it, you can reach new audiences while providing existing readers an alternative way to enjoy your content.
Utilize Polls and Surveys
Don’t underestimate the power of your audience to generate blog ideas! People love to share their thoughts and opinions, and surveys and polls provide a fun and interactive way to gather valuable insights.
- Short and Sweet Surveys: Tools like Google Forms or SurveyMonkey allow you to create quick and easy surveys to ask your readers for topic suggestions and feedback.
- Social Media Polls: Take advantage of social media platforms to engage your audience in a fun way. Polls on Twitter or Instagram can spark interesting discussions and provide a pulse on the most interesting blog topics to your followers.
Bring in Guest Bloggers
Partner with established bloggers in your niche for guest blogging opportunities. This allows you to tap into their audience, gain fresh perspectives on blog topics, and showcase expertise on your blog. Guest blogging offers a wealth of benefits for you and the guest blogger.
Guest blogging can be a mutually beneficial collaboration. By offering guest blogging opportunities on your site, you can access a bigger audience while providing valuable content for your readers.
Make Social Media Your Source of Inspiration
Social media platforms can also be a great source for blog content inspiration. Here’s how to find trending topics for blog posts using social media:
- Trending Hashtags: Explore popular hashtags on platforms like Twitter and Instagram. These hashtags can spark blog post ideas that address trending topics or offer unique perspectives, potentially becoming new popular blog topics.
- Highly Engaged Posts: Pay attention to highly-engaged posts, such as those with many likes, comments, and shares. From this you can understand what resonates with your audience and inspire similar content for your blog on potentially popular blog topics.
- Industry Groups: Join industry-specific groups on social media platforms. These groups offer valuable insights and discussions that can spark new ideas related to your niche and potentially become blog topics.
Use AI Tools to Generate Unique Ideas
While AI writing assistants shouldn’t replace your creativity, they can be a helpful tool for brainstorming unique blog topic ideas, especially when you’re feeling stuck and need to decide what to blog about.
These tools can generate random blog post titles or outlines to spark inspiration for new content on blog topics. These tools can also help you expand on existing ideas by suggesting related topics or keywords. This can help create comprehensive and informative blog posts that explore these blog topics in greater depth.
Remember, AI writing assistants are best used as a starting point. Refining and editing any AI-generated content is important to ensure it aligns with your brand voice, target audience, and the specific blog topics you’ve chosen.
Make To-The-Point Title
Craft clear, concise, and intriguing titles that tell readers what your blog post is about. Don’t forget to incorporate relevant keywords to improve your blog’s search engine ranking and aid readers in finding your content on these blog topics.
Consult with a Blog Writing Service
If you’re feeling overwhelmed or struggling to come up with blog ideas, consider consulting with a professional blog writing service. These services can provide valuable assistance with:
- Brainstorming Topics: Professional writers can help you brainstorm new and creative blog topic ideas that align with your target audience and niche. This can be a great way to overcome challenges in deciding what to blog about.
- Content Creation: Blog writing services can take care of the entire content creation process, from research and outlining to writing and editing. This can free up your time to focus on other aspects of your blog, such as promotion and marketing, and ensure your content on these blog topics is well-crafted.
- SEO Optimization: Many blog writing services specialize in search engine optimization (SEO) and can assist in optimizing your blog posts with relevant keywords. This helps improve your search engine ranking to your content on these blog topics.
How to Find Trending Topics for Blogs with Google?
We talked about Google Trends earlier, and how it can assist with finding topics people, most search for within your niche. Even though it does offer subjects to cover, it only gives an idea of what people are searching over the web.
If you want to improve your blog topic searchability, there is another way to find even more precise and trending topics using Google. Let us walk you through the following:
Using the Advanced Search
Google changed information searching completely. It was among the first companies to bring the term ‘search engine’ into play. Among the reasons for Google’s extreme popularity was its accurate results at lightning-fast speeds. Regardless of who wanted to search for what, the search engine assisted. But that’s not the only thing that Google did. Apart from just providing general search results from over the web, it also allowed individuals to narrow down their search even more to get even more precise results for what they were searching for. This is the ‘Advanced Search’ option.
The Advanced Search lets you discover what’s trending in your niche and what your competitors have discussed. In addition, it also narrows your search based on your region, time, and other filters. This helps you get more precise ideas for your next blog. Here’s a beginner’s guide on how to use the Advanced Search feature:
- Go to the Google homepage, and at the bottom right corner, open Settings (If you’re on mobile, you’ll find the tab at the bottom. Once you open the Settings tab, you’ll find the Advanced Search option (Figure 1).
- After clicking, enter the Google Advanced Search Page (Figure 2). Here is where the magic happens. Rather than having a single search bar, you’ll find multiple that can help narrow down your search in multiple ways, like narrowing down your search to find the exact words or phrases you’re looking for, removing the words you don’t want in your search, as well as numbers. You can also narrow it down by changing the language, region, time it was uploaded, and file format.
- We’ll use a few of the tools in this feature for simplicity. If you want to search for blog topics in your niche, then in the search bar labelled ‘all these words,’ type your chosen niche. For instance, if you’re a food blogger about Mexican cuisines, you could type it in the search bar. If you want blog ideas for a local audience, consider also changing the region. For instance, if you live in the UK, change it to the ‘United Kingdom’ for a narrower search. If you want to find trending topics for the month, week, or day, change the last update bar to that setting (Figure 2). Once you’ve done that, click on Advanced Search.
- With this, you can easily find numerous trending topics more relevant to your niche (Figure 3). You could use them for inspiration or study them to consider what else they are missing that you can expand on. This way, you can create more value for your blog topics.
Note: With this, you can easily find numerous trending topic ideas more relevant to your niche (Figure 3). You could use them for inspiration or study them to consider what else they are missing that you can expand on. This way, you can create more value for your blog topics.
Leveraging Google’s AutoComplete
If you’re still looking for how to find trending topics for a blog, then there is another way apart from the advanced search option. When you fire up Google and start searching, have you ever noticed that Google has the habit of finishing your sentences? This is Google’s Autocomplete feature.
The feature, through an algorithm, detects what users are searching for and uses the millions of queries past searchers have already looked up to suggest the next words the user wants. This helps the user quickly search for something instead of completely typing it in. This can also aid in finding relevant blog topic ideas. Here are some ways to use it to its full potential:
- Type your niche and add a space to view what the Autocomplete offers (Figure 4).
- Before typing in the niche, add one of the 5Ws or 1H to make it appear like a question; this way, you can generate what people have usually asked Google in your niche (Figure 5).
- Add a random word or phrase before or after your niche, more unique ideas Like; “book writing tips.”
Taking Advantage of People Also Ask
Apart from the Advanced Search and Autocomplete, there is another feature you can use to find trending topics for your blog. For every search query you give to Google, the search engine, besides providing relevant search results, also offers a “People Also Ask” Section along with it.
This section features snippets based on what past users had asked relevant to the search. This section can also offer an excellent tool for researching blog ideas. Whenever you make a search query on Google, make sure to observe this section as well. Using the question, you can find out what people are looking for, and by creating a blog based on it, you can assist them while also making your blog highly searchable.
Top Title Mistakes You Should Avoid
Crafting the perfect blog post title needs to be informative, intriguing, and attention-grabbing to entice readers to click and delve deeper. Here are some common title mistakes to steer clear of to ensure your headlines effectively showcase your blog topics:
Length Matters
Avoid titles that are excessively long or too short. Lengthy titles can appear overwhelming and lose reader interest, while overly brief titles might lack clarity and fail to convey the meaning of your content. Aim for a sweet spot that strikes a balance between providing enough information and maintaining conciseness. A good practice would be to keep your blog headline around 50-60 characters (space included) in length.
Keep Abbreviations in Check
While abbreviations can be convenient, using them excessively can alienate your audience. If you do need to use an abbreviation, ensure it’s widely understood or define it within the title itself to avoid confusing readers, especially when exploring popular blog topics that might be new to some.
Uniqueness is Key
Duplicating titles your competitors have already used blends your content into the background and hinders its potential to stand out. Conduct a quick search to ensure your title offers a unique angle on the topic. It will help your content grab attention and attract readers seeking new insights on these popular blog topics.
Final Note
Crafting engaging and informative blog content requires a steady stream of fresh ideas. By leveraging the strategies outlined above, you’ve equipped yourself with a powerful toolkit to discover and develop how to find trending topics for blog posts.
With dedication to providing valuable content, you’ll establish yourself as a thought leader in your niche and keep your readers consistently engaged.