Posts by Esme Cullen

05 Dec

Blog

Ghostwriting for Business Blogs: Should You Hire One?

• December 22, 2025
• By Esme Cullen
• 0 comments

Every business knows it should be blogging. Not just occasionally, but consistently. Blogs drive visibility, support SEO, establish cre...

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04 Dec

Blog

How Ghostwriters Capture an Author’s Unique Voice

• December 22, 2025
• By Esme Cullen
• 0 comments

One of the biggest myths about ghostwriting is that it replaces the author’s voice. In reality, good ghostwriting does the opposite. It...

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03 Dec

Blog

How to Convert Your Print Book to an eBook: Steps and Tools

• December 22, 2025
• By Esme Cullen
• 0 comments

If your book already exists in print, you’ve done the hard part. The story is written. The structure works. The feedback is in. Now com...

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02 Dec

Blog

Ghostwriting for Business Leaders: Benefits and Process

• December 22, 2025
• By Esme Cullen
• 0 comments

Being a business leader means your time is constantly under pressure. You are making decisions, leading teams, managing growth, and rep...

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01 Dec

Blog

How to Protect Your Voice When Working with a Ghostwriter

• December 22, 2025
• By Esme Cullen
• 0 comments

If you’re even considering a ghostwriter, you’ve probably had the same thought as every sensible author: “What if this ends up sounding...

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18 Nov

Blog

Using Book Trailers to Boost Pre-Orders: A Marketing Guide

• November 27, 2025
• By Esme Cullen
• 0 comments

You’ve spent months (or years) pouring yourself into a book, drafting, rewriting, questioning everything from your plot to your sanity....

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17 Nov

Blog

Beta Readers vs Professional Editors: Roles and Differences

• December 1, 2025
• By Esme Cullen
• 0 comments

You've finished your manuscript. You’ve lived with your characters longer than you’ve lived with some friendships. Now comes the questi...

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14 Nov

Blog

Writing a Professional Biography for Business: Tips and Examples

• December 1, 2025
• By Esme Cullen
• 0 comments

There’s nothing quite like the awkward silence when someone says, “Send over your bio,” and all you have is an outdated LinkedIn blurb ...

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13 Nov

Blog

Choosing a Theme for Your Memoir: How to Focus Your Story

• December 1, 2025
• By Esme Cullen
• 0 comments

Writing a memoir can feel like bottling lightning. You've got years, sometimes decades, of experience, emotion, and life lessons buzzin...

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12 Nov

Blog

SEO Copywriting Techniques to Increase Conversions

• December 1, 2025
• By Esme Cullen
• 0 comments

Writing well is one thing. Writing well and ranking on Google while nudging your readers toward a sale? That’s where the real challenge...

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