Blog

18 Nov

Blog

Using Book Trailers to Boost Pre-Orders: A Marketing Guide

• November 27, 2025
• By Esme Cullen
• 0 comments

You’ve spent months (or years) pouring yourself into a book, drafting, rewriting, questioning everything from your plot to your sanity....

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17 Nov

Blog

Beta Readers vs Professional Editors: Roles and Differences

• December 1, 2025
• By Esme Cullen
• 0 comments

You've finished your manuscript. You’ve lived with your characters longer than you’ve lived with some friendships. Now comes the questi...

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14 Nov

Blog

Writing a Professional Biography for Business: Tips and Examples

• December 1, 2025
• By Esme Cullen
• 0 comments

There’s nothing quite like the awkward silence when someone says, “Send over your bio,” and all you have is an outdated LinkedIn blurb ...

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13 Nov

Blog

Choosing a Theme for Your Memoir: How to Focus Your Story

• December 1, 2025
• By Esme Cullen
• 0 comments

Writing a memoir can feel like bottling lightning. You've got years, sometimes decades, of experience, emotion, and life lessons buzzin...

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12 Nov

Blog

SEO Copywriting Techniques to Increase Conversions

• December 1, 2025
• By Esme Cullen
• 0 comments

Writing well is one thing. Writing well and ranking on Google while nudging your readers toward a sale? That’s where the real challenge...

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11 Nov

Blog

How to Create Engaging Long-Form Content That Readers Love

• December 1, 2025
• By Esme Cullen
• 0 comments

Let’s face it, everyone says, "people don't read online anymore." And yet, long-form content is still one of the most powerful ways to ...

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10 Nov

Blog

How to Repurpose Blog Content for Social Media

• December 1, 2025
• By Esme Cullen
• 0 comments

You've put in the time to write a solid blog. It’s insightful, well-structured, keyword-optimised, and totally underappreciated, becaus...

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07 Nov

Blog

Crafting Thought Leadership Articles: A Comprehensive Guide

• December 1, 2025
• By Esme Cullen
• 0 comments

Anyone can write a blog post. Not everyone can write something that earns trust, builds authority, and makes people think twice. That’s...

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06 Nov

Blog

The Role of Market Research in a Winning Business Plan

• December 1, 2025
• By Esme Cullen
• 0 comments

Every good business idea starts with a spark. But turning that spark into something real, something fundable, scalable, and sustainable...

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05 Nov

Blog

Tax Considerations for Authors: Income, Expenses, and VAT

• December 1, 2025
• By Esme Cullen
• 0 comments

You’ve written your book. Maybe you’ve published it, marketed it, or even started seeing sales come in. And then, surprise! Tax season ...

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